Starting over isn’t new to me—I’ve done it twice before.. (in business that is)
My first business was a handmade crystal jewellery brand—beautiful pieces, but that’s all they were to me- beautiful. They lacked depth, a real connection to who I was or the journey I had been on. I was creating jewellery, but it felt hollow, as if I were simply assembling pieces rather than weaving a story. Looking back, I see it now as my first chapter—a time of searching, creating without purpose, and longing for something more.
My second venture was a curated concept store—a cooperative space showcasing handpicked designs from various artisans. It provided financial stability, but not fulfillment. It was a business, not a passion. I was managing it, not creating, and over time, it felt dull and meaningless—like I was simply going through the motions rather than building something with real value or meaning. Looking back, this was my second chapter—a time of healing and regaining my footing, yet still searching for something that truly aligned with me.
Through all of this, life was changing me. I experienced financial hardship, loss, setbacks, moments where I felt completely and utterly confused and lost. But with every challenge, I learned. I grew. I let go of what wasn’t right for me and started paying attention to what truly mattered to me.
And that’s how Third Chapter was born.
But this time, it’s different. This isn’t just another business—it’s the third chapter of my journey, the one that finally makes sense. The first was darkness. The second was healing. And now, I’ve stepped into purpose and alignment.
This brand holds depth, meaning, and storytelling at its core. Every piece of jewellery is more than an accessory—it’s a talisman, a symbol of resilience, transformation, and personal power. And this time, it’s not just something I create; it’s something I deeply believe in.
I’ve come to realize that life isn’t about getting it perfect the first time. It’s about embracing the journey—every misstep, every lesson, every moment of uncertainty—until you carve a path that feels right.
Sometimes, you have to start over—again and again—until you find what truly speaks to you. Third Chapter is that moment for me. It’s my story, my purpose, and my way of creating something that truly matters.
